As of October 1, 2022, Zambia abolished the tourist visa for the European Union, where Slovenia is also The decision to cancel the visa came about because of Zambia’s 20-year tourism strategy (2018-2038). Statistics show that tourism is currently the fastest growing economic industry in the country, earning US$1.8 billion last year. In 2018, 1,072,012 foreign tourists visited Zambia (a 6.2% increase on 2017), and 1.2 million arrivals were recorded in 2019. The vision is to make Zambia one of the most visited tourist destinations in this part of Africa. Zambia’s unique history and natural wonders are attracting attention amid a local and global surge in cultural and heritage tourism. Many African countries are striving to become and remain good hosts for tourists, investors and entrepreneurs, which can boost the employment of low-skilled workers and the economic inclusion of women and youth. In addition, African policy makers are advised to unlock competitiveness and ease of doing business in the tourism sector by developing infrastructure, including road, air and water transport, and simplifying the visa requirement. Zambia is one of the first African countries to adopt the EU tourist visa waiver to boost tourism following the Covid-19 pandemic. The performance of the sector was severely affected by the travel restrictions necessitated by the onset of the COVID-19 pandemic in 2020, resulting in significant job losses. The Zambia Tourism Agency was established in 2015 to market and promote Zambia as a travel destination of choice and to regulate the tourism industry. Zambia is home to the world famous Victoria Falls, vast wildlife resources, diverse landscape, wilderness, diverse culture and national heritage, adventure activities and more. In the 2020 national budget, the government announced improved funding to support the Northern region of the country, which has a myriad of tourism offerings consisting of waterfalls, national parks and other heritage sites, as well as rich traditional ceremonies that take place every year. In his recent budget speech, the country’s president, Hakainde Hichelema, said Zambia is focused on increasing the number of foreign visitors to the country. “Tourism is big business but we haven’t marketed Zambia well in the past.” Zambia has also utilized international agents to market the country. In addition, the country continued to use missions abroad to aggressively market the destination. Zambia also participates in selected international exhibitions such as ITB Berlin, FITUR in Madrid and Vankantibuers in the Netherlands. Zabija realizes that transport links are very important, which is why it has re-introduced a national airline and reformed the visa system, and two new modern international airports have been opened, namely in the capital city of Lusaka and in the tourist center of Livingstone. Zambia has memorable tourism products with sustainable competitive advantages and quality that meets or exceeds global standards. The stunning Victoria Falls, an adrenaline-pumping swim at the edge of Victoria Falls as well as Livingstone Island, where David Livingstone first saw the falls, Lake Tanganyika in northern Zambia, which is the longest freshwater lake in the world and the largest and deepest in Africa, the largest mammal migration in the world, which takes place in the Kasanka National Park, where more than 10 million visitors gather and we could go on and on. Last but not least, Zambia is a beacon of peace and a shining example of a country that has never been at war and continues to live in harmony, having 72 different ethnic groups.
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Slovenski poslovni klub Zambija